'Objectives', are truths I hold to be self evident. If you live in America, you're familiar with this idea because that's how the Declaration of Independence reads: we hold these truths to be self evident.
In the case of a country, laws support objectives. In the case of business, sound business practices then, should support our objectives.
When I devise objectives for my business, I've created my independence. I've said insomuch: "this is the way it's going to be according to me". This is the business I want, the market I want, the clients I want, the employees I want- and lastly, the cash I want.
Not to digress, but if you start out being motivated by money; you will never have any. Only when you add value, having the 'objective' of adding value to people's lives, will you see any money.
All my businesses have clear cut objectives. Meaning, they are written down. They are part of the business mission statement. Further than that, there are things that I and the company need to be doing each and every operational day, to insure success.
Let me give you an example: let's compare this idea of objectives as it relates to our subject yesterday- dance.
When I taught dance seven years ago, I loved everything about it. I had a boatload of students, I was making money hand over fist, (again, because I was adding value to people's lives) I was creating, my students were happy, my students were learning, we were asked to be on T.V., I got a lot of attention-everything was hunkie dorie.
Over time, because I had a bigger vision, and I started educating myself about business, I began to grow restless. I began to realize I could do more.
I remember one day thinking: my students think I'm a dance instructor.
That began my exist strategy.
My current business plan reflects that in 3 to 5 years- one of my companies will be in the millions. I could not make millions teaching dance. My other company has been in the six figures as of 2008. I could not make six figures teaching dance.
(I teach twice a month now, because it was Lucia's birthday and her husband, Mike, knew me and wanted to give Lucia a special gift. I was like: Whoa. Okay. They really need my help! In November they will graduate and know how to dance to every single song that they'd ever hear! I'm very proud of them. Plus they get a certificate suitable for framing. Ha.)
However, just like the Declaration of Independence set a nation free- as you know, that freedom did not come without sacrifice.
If you want freedom, you're going to have to sacrifice to get it. There. I told you straight up.
Make sure your objectives are worth sacrificing for. I'm going to shoot perfectly straight with you- you're going to have to make so many stinking sacrifices for your objectives- you're going to want to quit. This is where we shall find out how bad you want it. Give up? Or go on?
More tomorrow about living congruently aligned with your objectives and what you told yourself is important.