Eight years ago, I was under the mistaken impression that once one has the various components of a business in place- legal documents, website, marketing materials, business cards, company envelopes and letter head, phone service, etc., one simply runs a business and you're all done.
Nothing is further from the truth!
There are two good things about this paradigm, however. The first is that a business is a living, dynamic and ever changing entity. If a business is not changing and is not constantly asking itself, 'how can we do better?'- that business who struggles to merely stay average, will not ultimately survive. Nor should it! Consumers have too many choices in the market place to select your lackluster attempt.
Secondly, by always evolving and refining your company, one is seldom bored. I don't know about you, but I do not like being bored. Since I've owned companies, I never seem to go around saying, 'I'm bored- I have nothing to do.'
When I was a little girl, I was essentially an only child as my siblings were actually old enough to be my parents. I'd mope around the house and whine to my mother- "I'm bored."
"Well, I don't know- but when I was your age, I was outside playing and not bothering my mother constantly about being bored", she said with much disdain.
I guess she'd be proud of the fact how, as an entrepreneur, I'm never bored, even if I'm not outside.