Let's expand that asset list from yesterday, kids.
(2) Real Estate
(4) Intellectual Property
According to Wikipedia:
"Intellectual property (IP) is a number of distinct types of legal monopolies over creations of the mind, both artistic and commercial, and the corresponding fields of law. Under intellectual property law, owners are granted certain exclusive rights to a variety of intangible assets, such as musical, literary, and artistic works; ideas, discoveries and inventions; and words, phrases, symbols, and designs. Common types of intellectual property include copyrights, trademarks, patents, industrial design rights and trade secrets in some jurisdictions."
Why is this good news for Samantha? Yesterday she asked me, essentailly, how can I build my asset base? What can I do?
Having read her blog for a bit now- I can tell you Samantha is a creative individual. Her most natural asset base would spring out of, I think, intellectual property. She can write!
Entrepreneur Chick's best advice to Sam? Keep doing what you love. Learn to leverage it. Learn to sell it. BUT, have a hook. It does not have to be a "hook" that's never been done before- because every thing's been written about before; however, the "hook" must be compelling enough to draw your work(s) to stand out in the marketplace.
Let's take Tom Clancy. I know, not much of a true literary talent. (Mc Donalds in not the best hamburger you've ever had; but you'll still eat there in a pinch.) Clancy has a formula. Harry Potter has a formula. Those formulas are hooks.
Let's take Entrepreneur Chick's ridiculously smart brother in law. Robert. Robert invents a design that when one has a trailer, such as a fifth wheel or what have you, when, after installation, you're driving down the road- what do you think? Smooth as silk! No "fishtailing", no unsettling bumps.
Roger's Stabilizer Bar. Pretty cool, huh?
Tomorrow I'm going to tell you about a stripper who took her talent and made it big!
What intellectual property do you have?