Maybe you've seen this movie and read the comics, but Entrepreneur Chick wants you to think of the Fantastic Four
in a whole new way.
Think of them as your new business associates.
True, you might not take a them to luncheons at the country club,
but their presence is absolutely critical to your new venure's success.
I said, "absolutely critical" to your new venture's success.
Here's your four pointed Super Hero checklist:
(1) Relevancy Girl- See that sexy chick front and center? Think of her as
Relevancy Girl from now on.
If you are not RELEVANT
you are not anything.
Is your venture relevant?
Simply, do people want what you have or not?
The yellow hualking guy behind Relevancy Girl?
That's R.O.I. Dude.
(2) R.O.I. Dude- says "Do the math or I'll hurt you."
"R.O.I." means, "return on investment" or, "how much for how much"?
When I'm considering a new venture, I know really quick if I'm even
interested. If my numbers turn out too low
and the investment too high, I cut the cord.
Do you notice how R.O.I. Dude is bigger and more menacing than the rest?
That's because if your venture's cash flow is puny and slow;
the whole house of cards will surely come crashing down.
Listen kids, it's about cash.
Talk about a better product and service all you want, it always comes down to
a bunch of dead presidents in the end.
See the Super Hero to the left of and behind R.O.I. Dude?
That's Sir KnowItALL.
(2) Sir KnowItALL- wants you to ask yourself what do you truly know about the field you're about to embark.
He'd ask you to do your due diligence or he'll have R.O.I. Dude rough
you up, because as you can see, he's way too much of a pretty boy
to get your blood all over his nice shirt and
(Do not tease him about his manicure. He's sensitive about that. He likes nice hands, that's all. He's been spotted in the Super Hero Gay Bar a few times, but he swears he was just with "friends".)
And finally, the Super Hero to the back right-
that's StandOut Man.
(4) StandOut Man- insists that your company not be merely average or mediocre.
The company that starts out average or stuggles to stay mediocre will ultimately fail.
Customers have too many choices in the market place.
You're dealing with much more educated and savvy consumers who have
access to all sorts of information.
If your company blows, they'll know about it.
Bad news is a Google click away.
StandOut Man can tell you, when asked why someone should hire him and not the next Super Hero, quicker than a fat kid on a cupcake, the reasons why his company is superior.
How are you differentiated from your competitors?
Let that uniqueness be clearly articulated to your staff,
usually in the form of a mission statement-
and most importantly, communicated
to your customers!
Do you think you have all four Super Heros on board?
Next time, Entrepreneur Chick will be using real-life business ideas from her readers.
The readers are:
Polly- The Whole Blooming World
Postman- The Sententious Vaunter
Chloe- Fortune Cookies and Men