See this fierce looking fellow right here? That's my Yorkie, Eliot, barking at me furiously because I told him, falsely, I think I saw a "kitty cat"!
You're real tough, Eliot, with your Trick R Treat Halloween t-shirt on there, buddy.
I hate to tell you, but the cat would first laugh you to death.
And then he'd claw your eyes out.
But you see, we can all learn something from Eliot.
In his mind's eye, this is how he sees himself, no lie:
You've heard it said that people look like their dogs?
I'm not sure about that, but in attitude, Eliot and I are two peas in a pod.
I'm going to shoot damn straight with you today. Business is tough. Life is tough. People aren't always going to like you.
What are you going to do about that?
I'll tell you what you're going to do about that.
Realize most people have a strong desire to be liked.
Now that you know that, you have an advantage. You drop that strong desire to be liked right away.
Seriously, get the hell over it. Pandering to what other people want you to do, think you should do, tell you to do- will never get you anywhere of consequence. And besides all that, who respects a Milk Toast?
Many of my friends are elected officials in the community where I live.
One told me recently, "It's like this- no one owns me. I vote according to my beliefs. I say, if you don't like it, then don't vote for me- so what?"
And you know something? That guy is the most respected leader out there.
Entrepreneur Chick has mananged to be successful in business because I don't care if you like me or not.
If I did, I probably wouldn't have married a black man.
If I did, I probably wouldn't have married a black man.
But I won't start something just for the sake of it.
(Tony loves to say, "Don't start none, won't be none.")
However, after I've been all sorts of gracious, and it has not been met in kind;
I will peg you for the ass you apparently are.
You're pegged. And I'm done.
Pretty simple.
Sales, The Bottom Line
If you're going to be in business, you have to learn to sell. I've never seen one business yet that didn't have its heartbeat firmly established in sales.
As my good friend, and fellow business owner, Greg, observed, "You can make an awful lot of mistakes but sales will always keep you afloat."
Most people can not sell. The very thought of selling something shakes them to the core.
When they (finally) get the prospect in front of them they start to get nervous, start to sweat, start to not listen, and go on and on and on. Would you buy something from a person like this? I'd lay odds, you wouldn't.
Why can't they sell?
What's holding them back?
REJECTION
Being told "no" is too scary.
Again, get the hell over it. As George, my father, who was a consummate salesman loved to say, "You won't die."
Are you open minded?
Then I 'd like you to watch something for a little bit. You might not like it, you might not agree with the lifestyle, you might find it offensive.
But I'll tell you- this is the thick skin I'm talking about.
These people came up from nothing. Nothing.
Do you think these men were told no a few times? Do you think they turned tail and ran, or did they slug it out and come right back- only harder?
You be the judge.
The next time you drive up to a sales call, Entrepreneur Chick wants you to imagine pulling up in your Cadillac Snoop Deville!
You take a cue from these gangsta's swagger and develope a little bit o' yo own-
holla back!
holla back!
P.S. Both Snoop Dogg and 50 Cent are amazing salesmen and outstanding entrepreneurs. Both of them are so adept, they could sell vodka to Russians.