Two Expirations- What Should You Do?

This person had six months to use one of our coupons. That's half a year.

Called our office yesterday on the very expiration date and asked, "There's been death in my family. Can you extend the coupon?"

What do you think Entrepreneur Chick's reaction was?

Let me be clear. There's things I think, which I do not say- because it's highly inappropriate and non-professional.

But when I'm here, and I'm E.C.; I'm going to let it rip. I'm assuming you read me because you'd like to learn something about business and you understand I'm not some chick over here playing nicey-nice and let's make a pie, have a cup of coffee, and all get along.

Woman goes to the store. She buys a gallon of milk.

She hands the cashier an expired coupon. Cashier says, "This coupon has expired", and hands it back.

Woman says, "But there was a death in my family, can you still honor it?"

What does the cashier do?

You tell me what you think- and then tomorrow, I'll tell you what happened.