tag:blogger.com,1999:blog-8900368017858941610.post1839540106386163642..comments2023-08-20T04:16:34.148-07:00Comments on Entrepreneur Chick: The Pollinatrix- Readers Business Ideas- Part 2Entrepreneur Chickhttp://www.blogger.com/profile/10560499933792398415noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-8900368017858941610.post-24740896718371910632010-02-19T12:04:13.986-08:002010-02-19T12:04:13.986-08:00Very helpful (and inspiring) post, EC. Thank you!Very helpful (and inspiring) post, EC. Thank you!Laurahttps://www.blogger.com/profile/01412146742072723407noreply@blogger.comtag:blogger.com,1999:blog-8900368017858941610.post-66307414234418581362010-02-18T11:16:09.215-08:002010-02-18T11:16:09.215-08:00Kim,
You raise an excellent point. In a post a fe...Kim,<br /><br />You raise an excellent point. In a post a few months ago, I wrote about that very thing regarding McDonalds.<br /><br />So McDonalds is just as awful in Scotland as it is here, huh? <br /><br />Let's talk about this for a moment. <br /><br />Let me ask you- what is McDonald's real business?<br /><br />Hamburgers? Fries? Shakes?<br /><br />No.<br /><br />McDonalds REAL business is real estate!<br /><br />Ray Kroc was after A+ prime locations. He knew that if he could position himself in such a way as to stay right in front of the people, the people would surely come to him! (Even if it's not the best place you've ever eaten in your life.)<br /><br />Take a peanut butter and jelly sandwich for instance. Is that the best lunch you're ever going to have?<br /><br />Well, no. But you eat it anyway because it tastes pretty good, and it's fast.<br /><br />In conclusion we can say that McDonalds is less than average when it comes to their product, but absolutely outstanding in getting their product in front of people by use of real estate and also by capitalizing on a basic human need- which is hunger.<br /><br />Placement and timing are two of McDonald's strongest allies, both of which they have used to great advantage; therefore not being as mediocre as one might suspect initially.Entrepreneur Chickhttps://www.blogger.com/profile/10560499933792398415noreply@blogger.comtag:blogger.com,1999:blog-8900368017858941610.post-60735641925282428192010-02-18T11:02:47.990-08:002010-02-18T11:02:47.990-08:00Postie,
Why, thank you! (I knew you'd like th...Postie,<br /><br />Why, thank you! (I knew you'd like the pimp.)<br /><br />Yes, Polly has every reason to be excited. She's truly on to something.<br /><br />Guess what? The reason I talked to her, besides just wanting to talk to her, is because:<br /><br />SHE'S MY EDITOR NOW!<br /><br />How about that?<br /><br />Your recent post about your novel brought back to me about moving forward with this deal- though Tony met me with some concern that it would take too much of my time.<br /><br />Polly and I have worked out a good deal, I think, and also, as far as Tony is worried, he won't need to be.<br /><br />I do want an autographed copy of your novel soon, Postie. :)Entrepreneur Chickhttps://www.blogger.com/profile/10560499933792398415noreply@blogger.comtag:blogger.com,1999:blog-8900368017858941610.post-81302099507691333412010-02-18T10:57:54.899-08:002010-02-18T10:57:54.899-08:00Polly,
I've had a lot of fun breaking down yo...Polly,<br /><br />I've had a lot of fun breaking down your business. <br /><br />Next time, I'll write about Green Suds and the teen cafe.<br /><br />I am SO proud of you.<br /><br />xxooxEntrepreneur Chickhttps://www.blogger.com/profile/10560499933792398415noreply@blogger.comtag:blogger.com,1999:blog-8900368017858941610.post-42992911228862158142010-02-18T10:56:08.446-08:002010-02-18T10:56:08.446-08:00Duta,
A few rascals get by me sometimes when we a...Duta,<br /><br />A few rascals get by me sometimes when we are hiring. It hasn't happened since September last year, but it will happen again because a business grows, that business then increases the odds of coming across a few fruit loops.<br /><br />You and Polly are a great blog match! I do not know why I didn't think of it and suggest you two to one another.<br /><br />I'm so happy you've connected. <br /><br />Well, I'm great and Polly's great? YOU'RE great!Entrepreneur Chickhttps://www.blogger.com/profile/10560499933792398415noreply@blogger.comtag:blogger.com,1999:blog-8900368017858941610.post-90029243589135298492010-02-18T08:51:50.304-08:002010-02-18T08:51:50.304-08:00No one builds a great business on mediocrity
*Cou...<i>No one builds a great business on mediocrity</i><br /><br />*Cough*... MacDonalds?<br /><br />When did you last have a Big Mac and think, "this is the best burger I ever tasted"?<br /><br />When did you last have a Big Mac and think, "this is the nicest place I ever ate a burger in"?<br /><br />When did you last have a Big Mac and think, "this is the best value burger I ever bought"?<br /><br />What McD does incredibly well is consistency. It's mediocre, and will never be as good as a local home-made burger joint, but you know what you're going to get.<br /><br />Consistent Mediocrity. <br /><br />And damn good marketing.<br /><br />Sorry, just playing devil's advocate, 'cos I know you love it :)Kim Ayreshttps://www.blogger.com/profile/02656677501116622953noreply@blogger.comtag:blogger.com,1999:blog-8900368017858941610.post-22100970844965492902010-02-17T23:04:18.111-08:002010-02-17T23:04:18.111-08:00Well, this sounds promising, Polly! Well-broken do...Well, this sounds promising, Polly! Well-broken down and analyzed by EC. Have a sip of bubbly for me! (I'd pour it for you if I was there; or try a Princess Diane, that's a glass of champagne with a strawberry for garnish.) <br /><br />A pimp? That made me smile. Such interesting analogies you come up with, EC.A.T. Posthttps://www.blogger.com/profile/03987529687181431843noreply@blogger.comtag:blogger.com,1999:blog-8900368017858941610.post-21434143515409964182010-02-17T14:35:28.525-08:002010-02-17T14:35:28.525-08:00I am SO (mentally, emotionally) sipping bubbly rig...I am SO (mentally, emotionally) sipping bubbly right now! Thank you, EC! This just totally pumps me up and gives me lots of food for thought. As I'm getting a nice income tax refund this year, I think I'll funnel some of that into Internet advertising, and see where I can take this baby.<br /><br />I really like the question of what do I do better and differently - it helps me more fully form that in my mind, and then get it into advertising. No mediocrity for me!<br /><br />And thank you Duta! I just discovered Tubishvat this year, but immediately fell in love with it, as I have with most of what I know about Judaism.Susan Carpenter Simshttps://www.blogger.com/profile/13566372904106529839noreply@blogger.comtag:blogger.com,1999:blog-8900368017858941610.post-50200696710260819292010-02-17T14:20:13.602-08:002010-02-17T14:20:13.602-08:00You make hiring staff sound like it is a piece of ...You make hiring staff sound like it is a piece of cake; to me it looks like a big headache, but then, I'm not You.<br /><br />Anyway, after reading your post I went to check Polinatrix's blogs. Surprise, surprise, she writes about our Tubishvat, the jewish New Year of the trees. So, how could I not like her writing? I instantly fell for it. I think she's great and you're great too.DUTAhttps://www.blogger.com/profile/12979375799258978432noreply@blogger.com